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JEDDAH: Saudi design companies are increasingly creating products inspired by the Kingdom’s history, heritage and traditions.

One is Samuda which aims to promote local art by designing unique gifts and souvenirs featuring largely unknown gems in the country.

The brand is named after a village in the province of Al-Qassim which has a spectacular landscape carpeted in lavender.

Saudi jewelry brand, Charmaleena, also offers pieces reflecting local culture, Islamic architecture, the emblem of Saudi Arabia and the two holy mosques. (Provided)

“It’s a remote area but in the spring it turns into a purple landscape full of lavender flowers,” a member of Samuda’s design team told Arab News. “This area is also famous for its white camels, it is also a place where campers come to enjoy the view, which is captured in the very first pieces of Samuda’s creations.”

The brand, established in 2020, has also integrated other landscapes and elements of Saudi heritage into its products, including the rock formations of AlUla, the Arabic art of Al-Qatt Al-Asiri, the historic Diriyah and the ancient architectural marvels of Rijal Alma.

The rose fields of Taif, the marine life and coral reefs of the Red Sea, the beauty of the Arabian leopard, the Saudi cafe and the ancient gates of Hijaz are also used as inspiration.

Another local brand, Desert Design, aims to promote the beauty of craftsmanship in Saudi Arabia through their interior pieces. (Provided)

Samuda’s products include ties, shorts, ponchos, caps, scarves, throws, wooden boxes and trays, playing cards and puzzles. Prices start at SR150 ($40) and the most expensive is SR25,000 ($6,649). 100% pure cashmere throws are among the most expensive items.

All products are designed in Saudi Arabia and manufactured in Europe.

Saudi jewelry brand, Charmaleena, also offers pieces reflecting local culture, Islamic architecture, the emblem of Saudi Arabia and the two holy mosques.

HIGHLIGHTS

• Samuda products include ties, shorts, ponchos, caps, scarves, throws, wooden boxes and trays, playing cards and puzzles.

• Charmaleena has launched more than 20 collections including many multifunctional pieces.

• Desert Design products are 90% handcrafted, including rugs, doors, sofas, carved tables and cushions.

The Jeddah-based brand was co-founded by two Saudi sisters, Leena and Hala El-Khereiji, respectively designer and creative director, and managing director.

“All of our collections tell a story, and each piece in a collection continues to write and develop that story. Our pieces are handmade and designed with the aim of allowing a woman to showcase her individuality and her empowerment. Our jewelry evokes a sense of distinction and beauty in a woman,” Leena said.

The company has launched more than 20 collections including many multifunctional pieces.

The Salam collection features two of the brand’s most iconic necklaces inspired by the sacred mosques of Mecca and Medina.

The Mecca-inspired necklace features a small black cube representing the Kaaba in black onyx and 18k gold, and seven moving diamonds; and the second necklace features the green dome representing the Prophet’s Mosque in Medina in green aventurine, white onyx, 18k gold and diamonds.

In 2012, Charmaleena won the British Council’s Young Creative Entrepreneur in the Kingdom award.

In 2014, the brand was honored by Forbes Middle East as one of the top 100 creative entrepreneurs shaping the future of Saudi Arabia.

Another local brand, Desert Design, offers products and services with a Saudi touch.

Based in Alkhobar, it was founded by Qamar and Farid Bukhari in 1990 to promote the beauty of craftsmanship in Saudi Arabia through their 90% handmade interior pieces including rugs, doors, sofas, engraved tables and cushions.

The owners said: “The look of our own Saudi heritage built and redesigned to transform the piece of furniture into an object of art. The brand is a way to revive forgotten arts by encouraging artisans to continue producing such arts, so that people can appreciate the uniqueness of these pieces of furniture.

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